![]() Oxxxymiron, Noize MC, Andrei Makarevich, Boris Grebenshchikov, Monetochka, Zemfira, Ilya Prusikin (Little Big), Leva B-2, Anacondaz, Faith, and Morgenshtern were all declared foreign agents by the Russian Justice Ministry for their anti-war stance and charitable international performances. Since February 2022, the roster of top performers who have left the country would be the envy of any music festival. Another player on the label market in 2023 was MTS, which created its own streaming service and puts out releases by mid-level indie musicians. After the sale of Sony's Russian catalogues to the former top managers in its Moscow office, a new label called Kiss Koala uniting the bases of Warner and Sony was registered. Various experts estimate the loss of royalty payments by performers at between 15 and 70%. The Big Three major labels - Warner, Universal, and Sony - have also left Russia. VK Music, which gained momentum during the pandemic, became an actively growing streaming service with its own festival. Streaming traffic of state-backed Russian IT giants has grown significantly according to Forbes: Yandex Music by 15%, VK Music by 10% and Zvooq by 2% (formerly Sbersound and Zvooq). ![]() Nevertheless, the audience has adapted to these changes rather quickly. Apple Music has cut its operations in the country to a minimum, and recommendations and new releases from Russia are no longer updated. YouTube Music disabled paid subscriptions for Russians and the option to monetize views and downloads. It has certainly suffered in this period, but it still might be able to recover and adapt. 24, 2022, the Russian music industry was developing at a brisk pace, using all the opportunities of international promotion and local services to build a strong foundation.
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